Greggs has confirmed a rise in prices across some of its best-known deals, following a summer of slower-than-expected trading.
At the same time, chief executive Roisin Currie has urged the government to avoid any unwelcome surprises in the upcoming autumn Budget.
From this week, the bakery chain’s two-part breakfast deal – a roll and a drink – will increase from £2.95 to £3.15. The three-part breakfast deal, which adds a side such as hash browns or a yoghurt pot, will go up from £3.95 to £4.15. A number of individual items, including the empire biscuit, will also rise by 5p.
Despite the changes, Ms Currie insisted Greggs “still offers exceptional value” and noted that “a number of other products will be protected and will not move.”
Speaking ahead of the Budget, she said the company was hoping for a “balanced Budget” when Chancellor Rachel Reeves sets out her plans in November. Referring to last year’s sudden increase in national insurance, she warned, “I guess what’s not helpful is when it’s something that comes out that surprises us… It’s quite hard to plan and manage a business when you have a £20 million hit that you hadn’t predicted or weren’t aware was coming.”
Greggs has faced cost pressures from the higher rate of employer national insurance as well as the rising minimum wage. Ms Currie added she hoped for measures that would “put money in the pocket of the consumer” and for businesses to be given “reasonable notice” of any changes.
The Newcastle-based chain, which operates 2,675 shops across the UK, reported a 6.1% rise in total sales for the third quarter of 2025 compared with the same period last year. However, like-for-like sales growth in company-managed shops slowed to 1.5%, down from 2.6% in the first half of the year.
Greggs attributed the slowdown partly to July’s unusually hot weather, which dampened demand, although sales picked up strongly in August and September. Despite this, the company’s share price jumped by about 7% on Wednesday after the update.
To offset weaker consumer confidence, Greggs has expanded its menu with high-protein options including egg pots and protein shakes, alongside seasonal favourites such as the pumpkin spice latte and toffee fudge muffin. The chain is also accelerating its supermarket partnerships, opening new branches in Tesco and Sainsbury’s, and relocating smaller shops to more prominent sites.
So far this year, Greggs has achieved 57 net shop openings, with the full-year target now set at 120 – slightly below its previous goal.
Ms Currie described the market as tough, with shoppers “saving rather than spending and, where they are spending, they are spending wisely – so it’s a very savvy consumer out there.” But she expressed confidence in Greggs’ ability to attract customers, adding: “With us being a great value proposition, then hopefully that means some of those customers will be swapping into Greggs to take advantage of that great value.”
