More than 60,000 newly pregnant women across England have already used a new NHS self-referral system introduced in March, allowing them to bypass GP visits and access maternity care faster.
The digital service enables expectant mothers to complete an online form via NHS.uk to book their first appointment directly with an NHS midwife. In the same period, more than 84,000 people accessed the site for information and guidance on pregnancy support.
The change was introduced after NHS data revealed delays in early maternity care. In 2023–24, around 38% of first maternity appointments did not take place within the first 10 weeks of pregnancy. Early appointments with a midwife are considered crucial, giving expectant mothers the chance to discuss concerns, undergo essential screening tests, and receive a personalised care plan.
Previously, self-referrals were available through local NHS trust websites, though uptake remained limited, with many women continuing to see a GP first. The new national system is expected to reduce demand on GP services significantly, preventing up to 180,000 calls and 30,000 GP appointments each year.
Kate Brintworth, NHS Chief Midwife, emphasised the importance of timely access, noting that the new tool empowers women to take control of their pregnancy journey from the outset. She said the simplified process ensures faster access to personalised care.
Dr Claire Fuller, NHS National Medical Director, highlighted that while GPs remain available for women with specific concerns or underlying health conditions, the online tool helps relieve pressure on GP practices, freeing up appointments for other patients.
The NHS hopes the streamlined system will improve early access to maternity care across England, ensuring safer pregnancies while easing pressure on GP surgeries.
